FISCHER
crafted to ski more
Regardless of conditions, terrain or skier preferences, Fischers new Ranger line generates more and more desire to ski. The film campaign was created to underline the message of the new collection and show athletes from all over the world while they “ski more”. It´s addressing all the passionate skiers that are out there in any weather, any condition or even in the dark. We wanted to paint a picture that breaks with the classic „perfect bluebird powder day“ which is frequently used in ski advertising and show all the moments in between that are part of the passion as well. We love all aspects of skiing! The content was created in cooperation with local camera operators (see credits below) with a centralized postproduction and campaign direction in our studio.
ranger 96 / austria
Sabine, Sandra and Max are skiing in a mini resort. On first sight it looks kind of boring. Just a t-bar and a small slope. But the three show, that you can have fun on skis everywhere. It ́s the resort and one of the slopes Sandra learned to ski on. Now she is back where is all began and she still knows to enjoy it.
Camera: El Flamingo
ranger 102 / usa
In this part of the campaign Lynsey and Kyle show us, what it means to maximize your skiing time. They are the first on the mountain in the morning and the last ones off the slopes in the evening. A real all-mountain day skiing in the resort, the sidecountry and some touring when the lifts close in the afternoon.
Camera: Ben Merrill
ranger 108 / sweden
Two topics are special for passionate skiers in Scandinavia. They have to face very cold conditions and need to get used to ski in the dark. But as we can see in the spot with Swedish skiers Sverre and William the rewards are great.
Camera: Erik Nylander
ranger 116 / canada
A storm day in the mountains. It ́s cold, it ́s wet, it ́s windy. A lot of people tend to stay inside on those days, but the ones that are passionate enough to face the weather and are still out there will have a really good time. Trace and Chandrima are two of those kind of skiers and show us what it means to enjoy skiing on a miserable day in Nelson B.C.
Camera: Ryan Flett
developing the new ranger line
Get behind the scenes of the development process with the Fischer team. What does it take to create a complete new line of freeride skis. This social media spot follows the development from scratch to the final product.
credits
Creative Direction: Philipp Becker
Camera: Philipp Becker
Cast: Lynsey Dyer, Trace Cooke, Chandrima Lavoie, Max Kroneck, Sandra Lahnsteiner, Sabine Schipflinger, William Larsson, Sverre Liliequist,
Location: Usa, Canada, Sweden, Austria
Production Company: El Flamingo GmbH